BB / PAID ADS SPECIALIST / FOCUSED ON NZ + AU
→ TRADES · ECOMMERCE · SERVICE BUSINESSES·→ BUILT FOR NZ + AU·→ FROM $3K/MO AD SPEND·→ DIRECT ACCESS · NO ACCOUNT MANAGERS·→ META ADS SPECIALIST·→ REAL RESULTS · NO LOCK-IN→ TRADES · ECOMMERCE · SERVICE BUSINESSES·→ BUILT FOR NZ + AU·→ FROM $3K/MO AD SPEND·→ DIRECT ACCESS · NO ACCOUNT MANAGERS·→ META ADS SPECIALIST·→ REAL RESULTS · NO LOCK-IN

Performance Meta ads for NZ + AU owner-operators in trades, ecommerce, and services. The person you talk to runs your campaigns — lead generation, ecommerce, conversion tracking. No salesman, no offshore handoff. You see exactly what runs, what it costs, and what it returns.

44.2×
BEST ROAS DELIVERED
$2.93
LOWEST COST/LEAD
40+
ACCOUNTS MANAGED
BB-ADS-02 / META ADS SPECIALIST / FOCUSED ON NZ + AU / v2.0↗
01THE PROBLEM
DWG.BB-PROB · REV.A

STANDARD AGENCY
OUTPUT.

REJECTED
01Reports full of click-through rates and zero revenue numbersNOTE: 01
02A strategy deck recycled from the last three clientsNOTE: 02
03Vanity metrics dressed up as performanceNOTE: 03
04Dashboards you've never opened and never willNOTE: 04
05Six-month contracts written to protect the agency, not youNOTE: 05
06An account manager who relays messages to the person actually running your adsNOTE: 06
STATUS: REJECTED

OPERATING
STANDARD.

▪CLEAR STRUCTURE

What's running, what it's costing, what it's returning. Sent to you straight — no translation layer.

▪DIRECT EXECUTION

You deal with the person running your ads. Not a middleman. The decision and the action are in the same hands.

▪REAL ACCOUNTABILITY

If the numbers aren't moving, the campaign changes. Not the language in the report.

02WHO IT'S FOR
DWG.BB-FIT · REV.A

BUILT FOR OPERATORS.
NOT EVERYONE.

▸ 01BEEN THROUGH AN AGENCY BEFORE

You spent money. You got reports. You never saw the connection between the ad and the result. You're not looking for another pitch — you're looking for someone who actually runs the ads.

▸ 02RUNNING A REAL BUSINESS

Trades, ecommerce, services. You have revenue, you have customers, and you're ready to spend $3K or more per month putting your offer in front of more of them. Not brand awareness. Leads or sales.

▸ 03WANT TO TALK TO THE PERSON DOING THE WORK

Not an account manager. Not a ticketing system. The person who built your campaign, knows why it's structured the way it is, and can make a change before end of day.

REJECTED
BB-EXCL · DO NOT PROCESS
NOT A FIT IFEXCL.
01Looking for the cheapest option
02Need creative production from scratch
03Want a full-service agency (branding, social, content)
04Ad budget under $3K/mo
05Want a salesman to sell you the world
03THE WORK
DWG.BB-WORK · REV.B

ONE THING. DONE PROPERLY.

Meta ads. No photography, no content strategy, no brand identity. Those things matter — but they're not what we do. Five units, each built around a specific outcome.

▸ LEAD GENERATIONTRADES · SERVICES · HIGH-TICKET
▸ HOW PAID ADS ACTUALLY WORK · BB-FLOWDWG.BB-FLOW · REV.C
▸ AD SPEND$0→ COLD TRAFFIC WARMS THROUGH RETARGETING →REVENUE · 7.9× ROAS ◂$0BB-IMP0TRAFFICIMPRESSIONSBB-CLK0ENGAGEDCLICKS · VIEWSBB-RTG0RETARGETEDRE-SHOWN ADSBB-CVR0CONVERTEDTRACKED EVENTOPTIMISATION LOOP · WHAT CONVERTED FEEDS BACK INTO WHO WE TARGET
COLD
Stranger sees the ad
ENGAGED
Clicked or viewed
WARM
Retargeted · familiar
CONVERTED
Took the action
▸ INPUT · $5K SPENDMost paid ads start with cold traffic — strangers who've never seen you. The pool is wide. Drop-off is real.
▸ MIDDLE · WARMINGEngagement is the signal. Retargeting re-shows ads to people who already responded — warming them up before asking for action.
▸ OUTPUT · $39.6K REVENUEConversion happens on heated intent — not the first impression. The optimisation loop feeds what worked back into the next round.
▸ ECOMMERCESHOPIFY · CATALOG · DYNAMIC ADS
▸ ECOM CYCLE · BB-LOOPDWG.BB-CYCLE · REV.B
▸ AD SPEND$0REVENUE · 8.4× ROAS ◂$0BB-CAT62 SKUsCATALOGPRODUCT FEEDBB-DPA46K REACHSHOPPING ADSDYNAMIC MATCHBB-PV11.2KPRODUCT VIEWTRACKED IMP.BB-ATC1,420ADD TO CARTCART EVENTBB-PUR286PURCHASE$147 AVG · AOVLOOP A · ABANDONED CART → RE-SHOWNLOOP B · PURCHASERS → LOOKALIKE + CROSS-SELL
INDEXED
Product feed entry
VIEWED
Saw the ad · clicked
CARTED
Add-to-cart event
PURCHASED
Order completed · AOV
▸ INPUT · CATALOGYour products feed Meta as a structured catalog. The platform's machine learning matches each SKU to the right buyer — you don't guess.
▸ LOOP A · CART RECOVERYWhen someone adds a product but bails, dynamic remarketing re-shows them that exact SKU for 7–30 days. Most cheap ecom revenue lives here.
▸ LOOP B · LIFETIMEPurchasers feed lookalike audiences AND get retargeted with cross-sell SKUs. The buyer becomes the audience for the next campaign.
BB-START-01

STARTER UNIT

VISIBILITYAVAILABLE

Single campaign. One objective. For businesses ready to test what Meta can do before committing to a full system. Min. $1,500/mo ad spend.

EXPAND SPEC
FROM $900/MO+
BB-ADS-02

PERFORMANCE UNIT

COREFLAGSHIP

The full system. Multi-campaign Meta management, ongoing optimisation, and direct access. Built for businesses ready to scale. Min. $3,000/mo ad spend.

SPEC / INCLUDES
▸Multi-campaign management
▸Audience research + targeting
▸Ad direction using your creative
▸Conversion tracking setup
▸Weekly optimisation cycles
▸Direct Slack or email access
SPEC OPEN
FROM $2,000/MO+
BB-LEADS-03

LEADS UNIT

PIPELINEAVAILABLE

Performance plus a lead pipeline. Campaigns built around qualified enquiries, not just traffic. Suited to trades, services, and professional practices.

EXPAND SPEC
FROM $2,500/MO+
BB-ECOM-04

ECOMMERCE UNIT

SHOPPINGAVAILABLE

Performance plus product catalogue management. Shopping campaigns, dynamic remarketing, and feed optimisation. Up to 200 SKUs included.

EXPAND SPEC
FROM $2,500/MO+
BB-CUSTOM-05

TAILORED UNIT

CUSTOMON REQUEST

Multi-platform, advanced tracking, custom scope. Built around your specific situation — not a package forced to fit.

EXPAND SPEC
FROM $3,500/MO+
00HOW IT RUNS
DWG.BB-PROC · REV.A

FIVE STAGES.
NO MYSTERY.

Linear. No skipping. No mystery about where you are or what happens next.

SEQUENCE TYPELINEAR / NO SKIP
STAGES05 TOTAL
TIMELINE7–14 DAYS SETUP
STARTEDON INTAKE
SEQUENCE LIVE
5 STAGES · LINEAR
01

WORK ORDER

BB-REQ

Fill in the brief. What you sell, what you've tried, what you want to achieve. No call required yet.

02

SCOPE

BB-SCOPE

We go back and forth until we've locked in one specific offer or service to put spend behind. Generic campaigns produce generic results.

03

BUILD

BB-BUILD

Campaign structure, audiences, ad sets. Everything mapped before a dollar is spent. You see it before it goes live.

04

LAUNCH

BB-LIVE

Ads go live. You'll see brand awareness and engagement move quickly. That's the signal the audience is paying attention — not the goal.

05

OPTIMISE

BB-OPT

Early data tells us who's actually converting. We cut what isn't working and scale what is. That's when leads start compounding.

00INVESTMENT
DWG.BB-RATE · REV.B

TRANSPARENT RATES.

No hidden fees. Monthly retainer. Cancel with 30 days notice.

ALL PRICES NZD · GST EXCL · AD SPEND BILLED SEPARATELY
RELATIVE RETAINER · MONTHLYCLICK TO INSPECT
DESCRIPTION
UNIT PRICE
STARTER UNIT
$900/mo
+
PERFORMANCE UNITFLAGSHIP
$2,000/mo
+

The full system. Multi-campaign Meta management, ongoing optimisation, and direct access. Built for businesses ready to scale.

SPEC / INCLUDES
▸Multi-campaign management
▸Audience research + targeting
▸Ad direction using your creative
▸Conversion tracking setup
▸Weekly optimisation cycles
▸Direct Slack or email access
NOTE: Min. $3,000/mo ad spend

Most popular · No lock-in

LEADS UNIT
$2,500/mo
+
ECOMMERCE UNIT
$2,500/mo
+
TAILORED UNIT
CUSTOM
+
▸ Monthly retainer · cancel with 30 days notice · ad spend billed separately▸ ISSUE DATE: 2026 · VALID UNTIL REVISED
00START HERE
DWG.BB-REQ · REV.A

START WITH A
WORK ORDER.

No sales call required. Fill in the brief and we'll come back to you within one business day. If it looks like a fit, we'll go from there.

SYSTEM PARAMETERS
RESPONSE TIME
Within 24 hours. Usually faster.
REGION
Primarily NZ + AU. International by referral.
OBLIGATION
None. Submitting is not a commitment.
BarebonesBAREBONES™
BB-ADS-02 / PERFORMANCE UNIT
barebones.agency / NZ-AKL / v2.0
WORK ORDER / BB-REQ
FILED BY: NEW CLIENTDATE: 2026-05-02STATUS: PENDING
OPEN

▪ NO SPAM▪ NO AUTO-SEQUENCES▪ HUMAN RESPONSE ONLY

LAST INTAKE: 2026-04-01 / NZT